Rob Williams Assessment’s Coaching skills app clients

Welcome to our list of coaching app projects (including engagement assessment projects too)

Our Coaching skills app client list

An Associate Fellow of the British Psychological Society, Rob Williams is a Chartered Psychologist with over 25 years of experience working and designing tests. He is also the author of five psychometric test books. Rob has also consulted for the leading global psychometric test publishers SHL, Kenexa IBM, MBTI, CAPP and SOVA Assessment.

Saberr‘s B2B and B2C individual and team coaching

Developing competency-based expert system reports. Also, creating suitable psychological snippets for each target audience.

Bloom’s video-based skills training

Questback (THE digital feedback specialists)

  • Employee engagement survey report
  • Recommended improvements

SAMA coaching app tips and engagement research report

VYOU start-up – coaching app tips and psychometric test designs

  • Coaching tips system created.
  • Writing the most practical psychological snippets for remote working teams and virtual workers

We also get asked to create development tips or nudges, such as those shown below. Clients include VYOU and Bloom.

Personality development tips / Personality nudges


  • Highly Perfectionist personality assessment scorers are very committed to their own internal quality standards, so will strive throughout each working day to ensure high quality output. It’s a big ask to always produce your highest quality work.
  • It means that high scorers heap a lot of additional work pressure on themselves – even as the deadline passes – in order to get every detail just right. There are times for such exacting standards, however perfectionists expect their own impossible-to-achieve standards to be mirrored across their team.
  • Neutral Perfectionism scorers adapt their work style in line with when they are more or less busy at work.
  • Low Perfectionism scorers, when compared to their higher scoring colleagues, are less conscious of quality and standards.

QUIZ-Test your Basic Coaching Skills

How effective are your basic coaching skills? Ready to become a life coach or maybe time to tune up those skills? Take our quiz to find out.

How good are your basic coaching skills?


I ensure coaches take responsibility for every coaching-based decision.

Question 1 of 21


Non-verbal communication is a minor consideration when I am coaching.

Question 2 of 21


In every coaching session, we agree when and how I will check on progress.

Question 3 of 21


After exploring possible options, it's not necessarily worth discussing what the goal should be.

Question 4 of 21


I never make critical comments.

Question 5 of 21


Every coaching session I do ends with a commitment to a high priority action.

Question 6 of 21


People should always find their own ideas/solutions when I coach them.

Question 7 of 21


It's important for me to provide a range of perspectives whenever I am coaching someone.

Question 8 of 21


I always focus on providing feedback that is both specific and constructive.

Question 9 of 21


When I'm coaching, future planning takes precedence over discussing what's been achieved in the past.

Question 10 of 21


I always ask more open than closed quesitons (in a coaching session).

Question 11 of 21


I excel at coaching more senior people than myself.

Question 12 of 21


The best coaches focus on providing practical proposals - rather than creative ideas.

Question 13 of 21


I proactively include my friends/family in making any decisions affecting their welfare.

Question 14 of 21


I believe that empowerment follows if you allow people to take their own decisions.

Question 15 of 21


It's wrong to assume that everyone can make positive changes in their life.

Question 16 of 21


I flex during any coaching session between exploring problems and discussing goals.

Question 17 of 21


I can take any feedback, good or bad.

Question 18 of 21


Not everyone has underused skills and strengths.

Question 19 of 21


In any coaching session, I must focus on both my own limitations and those of the person being coached.

Question 20 of 21


The most effective coaches are both open-minded and curious about human personality differences.

Question 21 of 21


Why do I need coaching skills?

Coaching can involve any situation where one person supports another in achieving a goal. This can be a personal or professional role. We are all familiar with sports coaches, life coaches and business coaches. However, we all have a need for coaching skills in various aspects of our lives.

The term coaching, in fact, was first used around the 1830s at Oxford University, as slang for a tutor who ‘carried’ a student through the exams. Therefore, referring to the action of ‘transporting’ someone from where they are to where they want to be.

Managers and good leaders coach those around them for the best results. Parents coach their children in everything from table manners to problem-solving. Teachers coach their pupils in certain skills. Tutors coach their learners. You might be coaching your colleagues or subordinates.

Coaching skills. Man standing at flip chart delivering presentation.

For more information on how we can help you with your assessment needs, don’t hesitate to Contact Us.

Rob Williams Assessment Ltd specialises in designing highly predictive psychometric solutions. In particular, situational judgement test design, realistic job preview design, aptitude test design and personality questionnaire design.

We work across a wide range of sectors and job roles. Our tailor-made psychometric offerings are as unique as our clients’ organisations.

Our organisation prides itself on client satisfaction. We have many positive LinkedIn reviews from our big client projects.

Personality traits of effective remote workers

  • As remote work evolves into a long-term reality, our discussions about it need to move beyond the deployment of digital technologies. It’s time to start thinking about remote work as a skill set that can be developed and honed.
  • As with any skills-building process, it helps to leverage any relevant personality traits that can serve as strengths, and to be aware of those that might detract. The advantage of seizing on that kind of knowledge is why workplace personality tests have become increasingly popular and now represent a roughly $500 million industry.
  • Managers are using the science of personality to optimize recruitment, to improve teamwork, and to help identify career paths. The Myers-Briggs Type Personality (MBTI) may be the most well-known, but there are hundreds of assessments available.

Remote relationship building

  • Those who are considerate, warm, and sympathetic are more likely to build collaborative relationships and be strong in relationship building, a competency that helps establish bonds and trust across distance.
  • But what if the personality characteristics outlined for remote working do not resonate with your own working style?
  • There’s no need to worry. Many of us around the world have had to rapidly transition to different working contexts and norms; just remember that everybody is adjusting together. 
  • What are your ideal working hours, and what does your employer prefer?
  • What impacts your own motivation and productivity?
  • Who are your critical connections, and how can you create a plan for meaningful collaboration with them?
  • The idea is not to change your working style but to be aware that remote work is a different work context with different norms and expectations. Knowing how to adjust your behaviour for remote work is similar to how you would tailor your presentations to different audiences, or how you might modify your language when responding to different questions.
  • Some will find remote work liberating while others will find it less enjoyable. The key is to develop an individual working style that helps you to continue being effective.

Our other psychometric test design specialities